Ebusiness Platform

Extension Manager

Leverage your product data through syndication partners, data feeds, web sites and API keys for partners and developers.
Partners require product content in order to effectively represent and sell your products. Problem is, where do they get the content? In time, a network of ill-branded and hardly maintained web sites spring up with inaccurate images, documents and descriptions. Extension Manager simplifies the partner-content challenge by consolidating all content subscribers, API keys and data feeds into a single management experience. Generate syndication tags and API keys for your partners and their developers, report on consumption and eliminate the compliance burden of distributing product data, images and documentation throughout your partner network.

Extend Your Reach

Give your partners the choice between simple to use JavaScript tags or an oData compliant REST Ebusiness API for their developers to gather and consume content on their own web sites. Every change you make to your product content is seamlessly syndicated to all subscribers.

Your Product Data Simplified

Make your product data available in flexible, yet standards-based formats. Enable partners to create reusable export templates that translate for their business. Automatically send alerts to subscribers of additions and changes to get new products to market faster.

Easy to Implement Showcases & Punchouts

Super low-tech. Provide partners with a simple JavaScript tag with a unique ID and they are off and running. New partners can be broadcasting your content within minutes on any web site or sales portal using any mainstream content management system or static web page.

Partner API

Partners who require a bit more flexibility in their content consumption may call the REST Ebusiness API which will return payloads according to the rules of their subscription. Additional oData operations are also available beyond normal payloads for advanced uses.

Distributed Ecommerce

Enable ecommerce on your partner web sites with the click of checkbox. With this setting visitors to partner web sites will have the option to order products through the syndication program using a branded universal checkout. Partners who may not carry all products in inventory may now essentially drop ship through you, the brand owner, thus expanding their selling power exponentially.

Every Partner is Unique

Customize the scope of the products and content available on per partner basis aligned with their business focus. Run reports on content consumption by individual partner or across the entire syndication strategy.


A brand owner/manufacturer may create as many subscriptions as needed. Each partner subscriber has their own subscription ID that controls their viewing permissions and gathers useful analtyic data such as popular products, sales leads and visitor data.

Extension Manager extends all content and functionality to partners and developers with solutions catered from the most novice and low-tech, to enterprise level developers creating new applications with your data.
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