EBusiness Solutions

Product Content Syndication

Leverage product content investments into your partner network.
Great product content creates more sales. The more your customers trust the product they are considering, the more likely they are to buy. In order to maintain a robust product channel marketing strategy, content must be available, easy to get and up to date. Through product content syndication, this age old problem is easily solved by extending your message through easy to use solutions that even the least technically savvy partner can implement in minutes.

Syndicated Product Catalogs

Supplement your partner's web sites that sell your products with syndicated product catalog data. All changes you make the the catalog and product content are automatically cascaded into partners sites to enhance demand generation and indirect sales activity.

Always Up to Date

Any change you make to your product content is seamlessly and automatically updated on all subscriber web sites. Once your partner implements their simple partner code they are forever in sync with your product content repository.

Flexible Syndication Options

Syndicate entire sites and catalogs or just specific categories and products. Allow partners to pick and choose how they want to implement the syndicated content and where based on their existing web site architecture.

Showcase Your Brand

Extend your product catalog in multiple languages for your partners and resellers through an easy to implement brand showcase. Supplement existing partner web site solutions with additive product marketing content, images, videos and documents.

Granular Reporting

See which partners are syndicating the most content. Figure out which products are more popular than others by partner, geography and even browsing device.

Lead Capture and Gated Downloads

Help your partners get more qualified sales leads by adding lead capture to your syndicated content. Gather lead data by requiring contact information to download documents and whitepapers.

Real World Examples


With a partner network numbering in the hundreds all across the globe, Veritas needed a way to keep all partners on the same page as well as create new sales leads. Through Product Content Syndication, Veritas can make changes in one place, in many languages, and update hundreds of partner sites with the click of a mouse.

Product Content Syndication
Partners may place Veritas content on their sites with a simple JavaScipt tag.
White space lead capture form sends new leads directly to partners.
Syndicated content is broadcast to partners all over the world in multiple languages.
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